Uber is driving forward its plans for expansion in Europe, as the company seeks to placate regulators in the region.
The popular ride-hailing service on Sunday talked up new strategies for the continent that the company claimed would create 50,000 jobs and take 400,000 cars off the road.
The company said it would do this by working with local governments and trying to expand the range of its UberPool service in Europe, which lets more than one user share a ride if they are headed in the same direction. Uber also called on cities to get rid of the cap on transportation jobs and make the licensing process for drivers faster.
Uber also said it wants to work with tax authorities in Europe to help cities raise revenue from the transportation industry, since many transactions right now are cash-based and go unreported.
"We want to make 2015 the year where we establish a new partnership with EU cities," said CEO Travis Kalanick, speaking at the DLD conference in Munich.
"I think i'm going to be spending a little more time here in Europe," he added. "I'm looking forward to it."
The new strategy marks a more cooperative approach for Uber, which has faced pushback from regulators around the world as it tries to more aggressively expand its operations beyond the United States. The company, which could be valued at more than $40 billion after announcing new funding of $1.2 billion in December, faces a ban in Madrid, Spain. Beyond Spain, Uber has also clashed with regulators across the US, as well as in, , the Netherlands, , , the , and .
Uber is no stranger to controversy. The company was at the center of a media firestorm in November, after a topthe company could create smear campaigns against journalists. Uber has also been criticized in the past for its practice of implementing surge pricing -- or raising fares when there is more demands for rides -- during natural disasters like snow storms.
The company said in December that it is trying to make changes internally to fix some of its mistakes, as it gets ready to open up shop in new areas. Right now, Uber is in more than 250 cities in 50 countries.