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Uber's new upfront pricing tucks away the surge

The company's new upfront pricing supposedly helps do away with surge pricing headaches by telling you what you'll pay upfront.


Love it or hate it, Uber is really handy if you need to get around cheaply and easily. There is, however, one drawback that's quite alarming when it happens: Surge pricing, the bane of the thrifty rider, when prices rise due to high demand.

With a new upfront pricing policy, however, Uber aims to do away with the lightning bolt warning you that a surge multiplier is in effect. Instead, the app will tell you how much your ride will cost before you make the booking. You'll still pay more than normal, you just won't get the warning pop-up screens to let you how many more times you'll be paying than the usual rate.

Customers will only be told that through the app that "fares are higher due to increased demand", the Wall Street Journal reports. The new upfront pricing has been made available in some cities in the US, including Miami, San Diego and Philadelphia. The method has also been tested in India, where the company has had run-ins with the government over surge pricing.