A new anti-Uber campaign has begun that urges people to tweet their decision to delete their account following allegations of widespread harassment at the company.
The ride-hailing service has been sending form emails to people who delete their accounts as a result of former Uber engineer Susan Fowler's claims this week of institutionalized sexual harassment, The Guardian reported Thursday. An Uber spokeswoman told CNET that the email is going to people who specifically cite Fowler's blog when they delete their accounts. However, the spokeswoman added, Uber account deletions this week are within the normal range.
On Twitter, some people have posted the form email and urged others to tweet with #DeleteUber when they close their accounts. In the form email, Uber reiterates the message it's been offering since Fowler's blog was published Sunday and confirms that the person's account is now in the queue for deletion. "What she describes is abhorrent and against everything Uber stands for and believes in," the email reads in part.
In an internal memo sent in response to Fowler's blog post, Uber CEO Travis Kalanick told employees that his company will address the issues Fowler raised. "It is my number one priority that we come through this a better organization, where we live our values and fight for and support those who experience injustice," he said in the memo, seen by CNET.
Uber publicly responded to the allegations on Monday by hiring former US Attorney General Eric Holder to lead an independent investigation into its workplace atmosphere.
The new anti-Uber campaign marks a resurgence of the #DeleteUber hashtag on Twitter that became popular less than a month ago in response to the company's perceived support of President Donald Trump and his immigration policies.
First published, Feb. 23 at 9:27 a.m. PT.
Update at 10:45 a.m. PT: Adds response from Uber.