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​Uber goes 'Rogue One' with exclusive videos and X-wings for hire

Your X-wing is arriving now...

Uber's latest app tie-in lets you order an X-Wing to your door (on screen at least).

Neil O'Sullivan/CNET

You know it's not a proper Disney movie until there's a cross-promotional tie-in. Now Uber is jumping on the Star Wars hype train (or should that be hype car?) announcing a partnership with Disney to bring "Rogue One: A Star Wars Story" to your ride-sharing app.

By "activating" the "experience" (that's right, we can use marketing speak), Uber says you'll get access to exclusive "Rogue One" features, including never-before-seen videos. Even better for Star Wars fans, those boring cars on your map screen are transformed into speeding X-wings.

You'll need to opt in to get the features -- open the app and just swipe up on the "Rogue One" card that appears on the bottom of the screen. Once you activate, just request a ride and you'll be watching grade-A Star Wars content in no time.

The "Rogue One" experience in the Uber app.


The feature is live from December 12 to December 18 ahead of the "Rogue One" premiere. It's worth noting that not everyone in the CNET team had access to the feature a few hours after it had launched, so your mileage may vary.

Either way, if you're heading out in an Uber over the coming days, it's nice to know you'll be able to do the Christmas shopping run in less than 12 parsecs.