U.K. ISP ordered to pull ad

U.K. Internet service provider Freeserve has been ordered by the Advertising Standards Authority to pull an advertisement that claims customers can surf for as "long as (they) like" after rival ISP BTopenworld lodged a complaint. The ASA said the ad is "misleading" in that surfers were being disconnected after two hours online or 10 after minutes of inactivity.

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Silicon.com's Will Sturgeon reported from London.