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TwitVid renamed Telly to show off video-discovery focus

The company, which previously let customers share videos via Twitter, is now a social video-discovery site, and has changed its name to reflect that.

The all-new Telly.
The all-new Telly. Screenshot by Don Reisinger/CNET

TwitVid, a service that was once considered the "TwitPic of video," has been rebranded as Telly.

The company announced the switch on its Twitter feed today, saying that it was "extremely excited to introduce you to our new name and experience." Under the new name, Telly will continue to allow users to collect and share videos with friends.

TechCrunch was first to report on the news.

TwitVid made a name for itself by allowing users to share videos over Twitter. However, the company changed things up late last year by becoming a discovery site for users to find videos uploaded via TwitVid, as well as those on other video sites, like YouTube. The move was a not-so subtle attempt to limit the company's reliance upon Twitter and chart its own path.

TwitVid in September raised $6.5 million in a round of funding led by Azure Partners and Draper Fisher Jurvetson. The funds were used to help the company grow, and ostensibly help it transition to its new focus.