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Twitter to star in cinema deal

Your preshow entertainment at AMC and Regal theaters will soon include movie-themed tweets and Vine videos.

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James Martin/CNET

Twitter has signed on an advertising partner that will transport its 140-character tweets and 6-second Vine videos from the digital screen to the silver one.

Monday, NCM Media Networks, the US cinema media network that includes 19,800 screens, announced its plans to participate in Twitter's Amplify advertising program. The company said it will produce a one-minute weekly show that will feature trending movie and entertainment topics being passed around on Twitter and Vine.

The Twitter show, slated for its silver screen debut this summer, is being called a "branded entertainment series" and is meant to involve moviegoers with hashtags as calls to action. The mini, social-media themed show will be woven into NCM's existing "FirstLook" preshow program, which plays before the main attraction at AMC, Regal, and other theaters.

"Twitter has become an amazing barometer of movie trends, and this new show will take theater audiences beyond the red carpet for an original look inside the world of movies," Cliff Marks, NCM's president of sales and marketing, said in a statement.

NCM said it's looking for brands to sponsor the series.

(Via Variety)