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Twitter tests using iOS's Reader mode to combat mobile ads

Under the test, clicking on any link in Twitter's mobile app would take you to the streamlined Reader version of a website.

It appears Twitter is as sick of mobile ads as you are.

The company is testing out using the "Reader" mode found on Apple iOS's Safari browser whenever you click on a link on the Twitter mobile app, Twitter confirmed Tuesday to CNET. Instead of going to the regular mobile web, you would see the streamlined Reader version, which strips out graphics and, most importantly, ads.

Reader mode has long been a part of the Safari browser on your iPhone -- even if you never use it. It appears Twitter wants to employ it as its default mobile experience in an effort to combat spammy ads that pop up on the mobile web, which Twitter has no control over. These aren't ads that appear on Twitter per se, but ones that pop up when you click on outside links posted in tweets.

The Guardian reported Monday that the test was rolled out to a small number of users, including one reporter from the publication.

While the use of Reader could lead to a simpler experience for users, it will likely come as a source of worry for media companies and websites that depend on ads for revenue. It's part of a broader backlash against the ad industry, a movement that has seen the rise in popularity of ad blockers on mobile and PC browsers.

Apple did not immediately respond to a request for comment.

First published, November 1 at 6:55 a.m. PT.
Update, 8:50 a.m. PT: Twitter's confirmation added.