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Twitter app aims live-stream video at your TV

The app for Apple TV, Amazon Fire TV and Microsoft's Xbox One comes just as the social network begins its live streams of 10 NFL Thursday Night Football games.

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Twitter wants to live-stream to bigger screens.

Jaap Arriens, NurPhoto via Getty Images

Looking to expand its flock of followers, Twitter is launching an app for live-streaming video on Apple TV, Amazon Fire TV and Microsoft's Xbox One.

The new app will feature all the live-streaming available on the social network, including content from Periscope and Vine. Wednesday's move comes just as the social network begins its live-stream of 10 NFL Thursday night games with tomorrow night's matchup between the New York Jets and the Buffalo Bills.

"Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets -- and the best content on Twitter -- right from their TVs," Anthony Noto, Twitter's chief financial officer, said in a statement. "We're excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter."

Twitter's effort to become a live-streaming powerhouse also includes games from Major League Baseball and the National Hockey League and a nightly sports highlights show called The Rally.

The social network will be streaming live National Basketball Association pregame shows as well as broadcasting some games from the Pac-12 conference.