Twitter is adding presidential politics to its live-streaming repertoire.
The social network, known in part for its users' bite-size, and often biting, commentary in real time, will be joining forces with CBS News to live-stream CBSN's coverage of the Republican and Democratic national conventions, the first of which kicks off next week. (Disclosure: CBS is the parent company of CNET.)
It's yet another step in Twitter's shift toward live-streamed video, a format that has also been embraced by rival Facebook. Later this year, for instance, Twitter will stream the NFL's Thursday night football games, and the company is reportedly in negotiations to get the digital streaming rights for the NBA and Major League Soccer.
For the political conventions, Twitter will provide the fastest way to find out what's happening and to talk about it, said Anthony Noto, Twitter's financial chief, about the deal, announced Monday.
"We believe we're giving people around the world the best way to experience democracy in action," he said.
CBS News President David Rhodes said that the network is pleased to have its reporting prominently featured on Twitter's live platform.
CBSN, CBS News' digital streaming news service, begins gavel-to-gavel convention coverage of the Republican National Convention starting next Monday at the Quicken Loans Arena in Cleveland, Ohio. A key point of interest: whether controversial presumptive Republican nominee, Donald Trump, can unify a fractured party during what's expected to be a raucous affair.
The scene will then shift to the Democratic National Convention, taking place July 25-28 at the Wells Fargo Center in Philadelphia, where a central question will be whether the presumptive Democratic nominee, Hillary Clinton, will still be looking over her shoulder at challenger Bernie Sanders.
Twitter and CBS News previously partnered during the network's broadcast of a Democratic presidential primary debate last November as well as a Republican presidential debate in February. The coverage featured real-time metrics, curated tweets and voters asking candidates questions via Twitter.