Twitter is already the place to go for reaction to the presidential debates. Now the social network will be broadcasting them too.
The San Francisco-based company announced Wednesday it will live-stream Bloomberg TV's coverage of the debates between Democratic candidate Hillary Clinton and her Republican challenger Donald Trump on its platform.
It seems fitting since many debate watchers use Twitter to react in real time to what's being said (or not said) between the candidates. Both Clinton and Trump have used Twitter to their advantage in delivering their campaign messages, and even to announce their running mates for vice president.
The first presidential debate will be held Monday night at Hofstra University in Hempstead, New York. It is one of three presidential debates. Another one will feature the vice presidential candidates. The battles can be seen at debates.twitter.com, at Twitter's Moments tab -- the one with the lightning bolt -- and @bpolitics.
The debates are another live-stream win for Twitter, which received widespread praise for its first of 10 live streams of the NFL's Thursday Night Football. The live stream attracted 2.1 million viewers, though the average audience per minute was 243,000, a relatively small figure, and an early indicator many fans may still prefer to watch football on TV and use their mobile devices to get reactions on social media.
This summer, Twitter partnered with CBS News for a live stream of the Republican and Democratic conventions. CBS is CNET's parent company.