Twelve major brands that won't survive 2009
Several major brands are on the verge of collapse. Here is a list of companies that may not make it through 2009.
Dave Rosenberg Co-founder, MuleSource
Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.
A number of well-known brands disappeared in the last year due to economic forces and bad management. Circuit City, Aloha Airlines, and Washington Mutual come to mind as examples.
24/7 Wall St. examined 100 large brands that are facing troubled futures. The analysis included records for those brands that are public companies or part of public companies.
The 12 major brands most likely to disappear in 2009:
- Avis
- Borders
- Crocs
- Saturn
- Esquire Magazine
- Gap, Old Navy, and Banana Republic
- Architectural Digest
- Chrysler
- Eddie Bauer
- Palm
- AIG
- United, American or US Air
Full details and explanations are available at 24/7 Wall Street.
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