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Tumblr outs 84 accounts it says are trying to game you

The microblogging site wants to avoid Facebook's mistakes.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Jessica Dolcourt
2 min read
Tumblr

Tumblr published on Friday a list of user accounts it has linked to "state-sponsored disinformation campaigns," part of the microblogging site's effort to protect visitors from propaganda.  

So far, 84 accounts linked to state-sponsored campaigns have been listed. It appears Tumblr will add to the list if more users fit its criteria.

"Democracy requires transparency and an informed electorate, and we take our responsibilities very seriously," Tumblr wrote on its website. "We aggressively monitor Tumblr for signs of state-sponsored disinformation campaigns, and take the appropriate action when we uncover anything."

Tumblr's actions come at a time of heightened scrutiny of social engineering through social networks. Facebook, Twitter and other social networks have been accused of allowing fake news and planted opinions that influenced voter opinion in the 2016 US presidential campaign. Although not specifically stated here, Russia has been the center of these accusations. 

When asked to comment, Tumblr referred us to this blog post explaining its actions to protect against propaganda campaigns.

CNET reached out to the Russian Embassy for comment. 

Social engineering is also at the heart of a scandal embroiling Facebook CEO Mark Zuckerburg. The personal data of millions of Facebook users were collected through a legitimate app that didn't violate Facebook's policies at the time, but then shared with Cambridge Analytica, a UK-based data consultancy identified as misusing the data to sway Brexit and Trump voters.

Zuckerberg and Facebook are under fire for allowing the situation to take place, and for failing to publicly report the discovery of Cambridge Analytica's possession of personal data. Critics in the US House of Representatives are calling for Zuckerberg to testify. Zuckerberg himself acknowledged that it might be time for regulators to step in. 

Article updated at 12:44pm: Added Tumblr post.