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Trump releases ad to trumpet success of first 100 days

Commentary: Released for Loyalty Day, a new presidential ad is already trending at No. 2 on the YouTube chart.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


A scene from the ad

Donald J. Trump/YouTube screenshot by Chris Matyszczyk/CNET

These days, you have to be your own propagandist.

Others will say nasty things about you, but you have the power of social media at your fingertips.

And so it was that on Monday -- designated by Donald Trump as Loyalty Day -- the president's reelection campaign released an ad.

This 30-second ra-ra loudly proclaims Trump's exalted level of success -- one that, according to the voiceover, has rarely been seen -- in the first 100 days of his regime.

More than 500,000 jobs have been created, a highly respected Supreme Court justice has been appointed and regulations have been eliminated, says the ad. And hundreds of tweets have been emitted.

I'm sorry, that last part wasn't in the ad. I feel, however, that the power of the president's Twitter feed ought to have been mentioned.

Once these successes have been enumerated, the ad turns to an image of famous news anchors such as CBS News' Scott Pelley and ABC News' George Stephanopoulos. Across their faces, large letters: "FAKE NEWS." (Disclosure: CBS is CNET's parent company.)

Apparently, these fakesters haven't been reporting how the president is making America great again.

Perhaps this is what led White House Chief of Staff Reince Priebus to tell ABC News that the administration is considering changing the libel laws.

It's unclear how widely this ad will be disseminated.

The White House didn't immediately respond to a request for comment. The New York Times, however, reported that $1.5 million was being spent to air it.

The ad has already impacted YouTube, where on Monday morning it stands at No. 2 on the trending chart.

Sadly, it has more than twice as many down votes as up votes.

Perhaps not everyone is feeling the greatness yet.

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