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Transitive hires marketing VP

Ian Robinson, an ex-VMware executive, to lead marketing at software start-up.

Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertise Processors, semiconductors, web browsers, quantum computing, supercomputers, AI, 3D printing, drones, computer science, physics, programming, materials science, USB, UWB, Android, digital photography, science. Credentials
  • Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
Stephen Shankland

Transitive, a start-up whose software translates a program written for one type of computer so it can be run on another types, has hired Ian Robinson as vice president of marketing. The company previously was director of solutions marketing for VMware.

Transitive's QuickTransit product is used in conjunction with products from Intel, Apple Computer, Silicon Graphics and IBM.