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Tech Industry

Trademarks on trial

Microsoft and IBM discover that their ubiquitous brand names don't give them the upper hand in trademark disputes.

Microsoft and IBM are finding that their ubiquitous brand names don't give them the upper hand in trademark disputes. IBM is fighting a challenge to its "e" products, while Microsoft has opted to shell out $5 million rather than face yet another court battle over "Internet Explorer."

Trademark land grab
news analysis The booming high-technology industry is creating a land grab for catchy names in an effort to sell new goods and services.

IBM, start-up both claim "e"
update Big Blue reportedly faces a court battle with a tiny, two-person consulting company over the right to use the "e" trademark.

Microsoft settles trademark case
update Microsoft settles a trademark dispute that had challenged its use of the name "Internet Explorer." Sources say the software giant is paying $5 million for rights to the name.