Microsoft and IBM are finding that their ubiquitous brand names don't give them the upper hand in trademark disputes. IBM is fighting a challenge to its "e" products, while Microsoft has opted to shell out $5 million rather than face yet another court battle over "Internet Explorer."
Trademark land grab
news analysis The booming high-technology industry is creating a land grab for catchy names in an effort to sell new goods and services.
IBM, start-up both claim "e"
Microsoft settles trademark case