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Toy merchants make online play

Recent moves in the toy market are the latest example of the continuing consolidation of traditional and online retailing, as shown by today's announcement that KB Toys will merge with BrainPlay.com.

CNET News staff
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CNET News staff
2 min read
 
  latest developments 

Toy retailers are the latest example of the continuing consolidation of traditional and online retailing, as shown by today's announcement that KB Toys will merge with BrainPlay.com.

"The word of the week is that bricks-and-mortar plus Internet equals a successful model."

- David Cooperstein, Forrester Research

 
KB Toys merges with BrainPlay.com
The move comes as eToys prepares for its IPO and Toys "R" Us ramps up its online strategy.

eToys IPO price range soars
Online toy seller eToys says the estimated price range for its 8.32 million share initial public offering has soared to $18 to $20 per share from $10 to $12 per share.

Online, brick-and-mortar retailers join up
The lines between selling online and offline are blurring, as so-called brick-and-mortar merchants scared of being "Amazoned" increasingly collaborate with online start-ups.

 
  latest developments 

Toy retailers are the latest example of the continuing consolidation of traditional and online retailing, as shown by today's announcement that KB Toys will merge with BrainPlay.com.

"The word of the week is that bricks-and-mortar plus Internet equals a successful model."

- David Cooperstein, Forrester Research

 
KB Toys merges with BrainPlay.com
The move comes as eToys prepares for its IPO and Toys "R" Us ramps up its online strategy.

eToys IPO price range soars
Online toy seller eToys says the estimated price range for its 8.32 million share initial public offering has soared to $18 to $20 per share from $10 to $12 per share.

Online, brick-and-mortar retailers join up
The lines between selling online and offline are blurring, as so-called brick-and-mortar merchants scared of being "Amazoned" increasingly collaborate with online start-ups.