"Look at me" has replaced "I love you" as the most dominant force of our times.
If you didn't post it on Facebook, Twitter or Instagram, it never happened. If you didn't at least take a selfie, then you're foolish beyond redemption.
The "look at me" phenomenon does have its limits. Sometimes, they're. At other times, they're merely the limits that divide life from death.
At the Tour de France, for example, riders are suddenly being confronted by spectators in their path. These fine people have their backs turned to the riders, because they're far too busy taking a selfie.
Currently, the Tour de France is wafting its way through the part of France known as England. As the Guardian reports, riders have been seen swiping at selfie-taking fans in their way or bemoaning their arrant ignorance.
British rider Geraint Thomas told the Guardian: "The worst thing is when people have got their backs to the peloton taking selfies. I had a few of those and they don't see us coming and are stood in the road and it is very dodgy."
American rider Tejay Van Garderen mused on Twitter: "Standing I the middle of the road with you back turned while 200 cyclists come at you, just to take a selfie. #think #TDF2014."
In case anyone missed his meaning, he added: "A dangerous mix of vanity and stupidity."
But doesn't that sum up our times in general? We're so enchanted by our gadgets and the way they allow us to put a vast spotlight upon ourselves that anyone else seems but a support actor.
We sext, post drunken pictures, and offer intemperate tweets. We don't think about the consequences until, well, we get run over.