The more research I do into online video games, the more I see that there are still very large opportunities available for those who know how to develop games and build community. When the market leader in a category has only 11.5 percent of the market that says that there is plenty of room for other challengers to take pieces of the pie.
The Hitwise data listed below for July shows an interesting split between aggregator sites like Pogo and Yahoo and specialized game sites like RuneScape and Webkinz showing that you can make money (or at least get eyeballs) via either method of gaming.
|Website||Market Share of Visits|
|Yahoo! Sports Fantasy Baseball||2.21%|
Note: The Hitwise data featured is based on U.S. market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users.