Tony e-tailers trot online

 

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As Martha Stewart, Nordstom, and other swanky retailers ramp up their online shops, many others proceed at a crawl. "Today, [high-end retailers] have to be targeting the next wave of shoppers." - Melissa Bane, Yankee Group e-commerce analyst

Upscale merchants stroll online The Fifth Avenue crowd that once dismissed the Web, asserting that their customers didn't shop there, are quietly hiring firms to help set up their online shops. Nordstrom to spin off Internet subsidiary update The department store chain says that it is creating an Internet subsidiary in partnership with Benchmark Capital. Martha Stewart joins IPO craze The crafts' maven is the latest to join the IPO craze, teaming up with venture capital firm Kleiner Perkins Caufield & Byers in a public offering for her media company.