TiVo tunes in to audience

TiVo and marketing research firm Lieberman Research Worldwide announced Wednesday a program called Hotline2Hollywood, which gives subscribers to TiVo's digital video recording service the chance to give their input on movie trailers, promos for TV shows and advertising campaigns. As previously reported, the program was unveiled to subscribers last Tuesday, and companies will use that customer feedback in determining product development. TiVo subscribers who own standalone receivers will be able to sign up to participate in the program. The feedback is collected either online or over the phone.

San Jose, Calif.-based TiVo has been working with partners to develop new methods of interactive advertising and marketing.