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TiVo teams up with Cox

DVR maker signs up another cable operator to distribute its digital video recording products.

Digital video recorder maker TiVo said Thursday that it will provide its DVR software and interactive advertising service to cable provider Cox Communications.

TiVo will customize its software and download it onto existing Cox DVR set-top boxes, which will allow Cox to deliver the TiVo service in Cox subscriber homes without replacing existing DVR boxes. The software will integrate several TiVo features, such as its user interface, Season Pass recordings, WishList searches and the TiVo KidZone, with Cox's own features such as its on-demand and high-definition service.

The new TiVo-Cox service is expected to launch in select Cox markets in the first half of 2007. Financial details and pricing information were not disclosed.

Partnerships are a key component of TiVo's strategy. Most of the company's subscribers have come from a deal the company has had with satellite provider DirecTV. But last year, DirecTV said it would stop marketing and selling TiVo's digital recorders to its satellite TV subscribers starting in 2007.

As the DirecTV deal ends, TiVo is looking to new distribution channels, mainly cable operators. Last year, it announced a deal to embed its software into Comcast's DVRs. Comcast hasn't yet announced a TiVo-enabled DVR, but it's expected to reach the market by the end of 2006.