TiVo executives have said in the past that the company is putting more focus on itsAnalysts continue to see hurdles to the popularity of DVRs. and in June Toshiba to a licensing deal. TiVo spokeswoman Rebecca Baer said the company expects revenue to come in at $50 million to $60 million and 20 percent, or about $10 million to $12 million, would come from licensing contracts.
"In our view, DVRs will only become mass-market products when bundled into other consumer electronic devices," Marla Backer, a Brean Murray analyst, wrote last week in a research note that commented on TiVo's licensing strategy.
"That is why we believe that TiVo's evolution to a licensing/software model from a hardware model should accelerate consumer adoption of TiVo."
Last week, TiVo announced a plan to expand its regional and national distribution network, adding two additional major electronic store chains as retailers.
Signs of TiVo's growing popularity--and nascent clout--are becoming more apparent. Nielsen Media Research, the TV audience measurement company, is working with TiVo to begin viewer information from TiVo's DVRs.
Nielsen watches TiVo
New software extracts
viewing data from TiVo DVRs.