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Culture

This font could help raise awareness of endangered pandas

Giant pandas in China are endangered. But by using this whimsical font created by the World Wildlife Fund, you can help raise awareness of their plight.

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This is a "campaign that reflected the cuddly nature of the animal itself," Ogilvy & Mather Japan stated. World Wildlife Fund

Pandas are getting more and more scarce. Their disappearing act can be directly connected to the construction of roads and railroads through their natural habitat in China. This also means less bamboo for them to eat, interference with their natural breeding rituals and an overall relocation of dwindling populations.

Because of this, the World Wildlife Fund Japan has created a fun panda font to help raise awareness and draw public attention to the dire situation that pandas are in.

"The panda also has a special significance for WWF because it has been WWF's logo since our founding in 1961," according to the organization.

With help from the advertising agency Ogilvy & Mather Japan, the WWF has created a font that features pandas frolicking to spell out each letter in the English alphabet.

"Pandas are one of the most loved animals in the world, but sadly, with only 1,600 left in the wild, they're almost extinct," Ogilvy & Mather Japan stated. "World Wildlife Fund Japan briefed us on a campaign to create awareness of the problem and generate donations for their Giant Panda program. They tasked us with a non-traditional campaign that would bring the panda's plight into people's daily lives in a fun and lighthearted way -- The Panda Font: a font made by pandas for pandas."

As part of its Panda Program, the WWF increases panda habitat areas, creates green corridors to bring isolated pandas together again, patrols against poaching, helps build local nature reserve teams, researches and monitors pandas in the wild.

While the font itself isn't downloadable in a traditional format, you can still download and print out the Panda Font alphabet here.

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Print out this Panda Font to support the endangered animals. WWF