This is it: Premiere week is here

It's finally here!

After months of preparation and anticipation, the new television season begins. The networks will launch some 40 new shows, plus bring back returning favorites. There's a lot of media choice out there, and a lot of product calling for the attention of the nation's television viewers. The barrage of messages from on-air promos, print ads, cable, radio, billboards, and interactive technologies all set the stage to create awareness and attention. Now it's up to the audience to tell us what they like, and what they don't. So stay tuned and enjoy the shows!