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The story meat is not Apple

In response to the May 21 Perspectives column by Evan Hansen, "Steve Jobs' half note":

I think you're being a little harsh on Apple's strong entrance into the music industry. You forget that this is a first release of this type of "media delivery" for the company and the record labels.

It's clear that you have no experience developing solutions like this for public consumption. You betray an obvious lack of understanding that most corporations usually take small steps into crowded marketplaces to see if their offerings are relatively successful before investing even more time and--most importantly--money into growing the solution.

Apple easily has the means to deliver all types of media to consumers, because of its end-to-end solutions (industry-first agreements, software and hardware products--Quicktime, iTunes, the operating system, and the machine itself).

All this makes me wonder why this article was even written in the first place. You have to represent the other services that Steve Jobs referred to in his music presentation as being less than adequate or not as consumer-friendly as Apple's product and service. That's fair.

I just think that you could have left out the half-baked arm-chair quarterbacking and remained true to the real meat of the story: giving other music delivery vendors some attention by describing their alternatives to the Apple music store.

Many computer users, including myself, had never heard of other online music delivery services and, in a way, have Apple to thank for the introduction.

Matt Binkowski
Ferndale, Mich.

 

 

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