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The Rock continues quest to dominate all media, launches YouTube channel

Dwayne "The Rock" Johnson teams up with YouTube starts to bring "fresh, innovative, non-pornographic material" to YouTube.

Fresh off being named 2015's highest paid actor in Hollywood by Forbes last week, The Rock launched his own YouTube channel on Monday and he's called in a few ringers to show him the ropes.

Chief among them is vlogger and comedian Lilly Singh, who gives Johnson the guided tour of YouTube's secret volcano lair recording studio. The online venture comes from a partnership between Johnson's 7 Bucks Productions, which he runs with ex-wife Dany Garcia, and Studio 71, Variety reports.

Capitalizing on his 100-million-follower-strong social media presence, The Rock is now tackling the land of cat videos, beauty tips, couples yoga and double rainbows. Yes, all those things make an appearance in the video.

His enormous profile (as in social media, not physical stature) also ties in quite nicely with YouTube's current efforts to produce more professional content. On The Rock's end, it's another way to connect with fans who are hungry for more digital Johnson.

Between a bevy of new movies, his new YouTube channel and his personal alarm clock app, the former pro wrestling champ sure is spending a lot of time cooking things up in the kitchen.