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The on-car TV antenna slims down

The on-car TV antenna slims down

Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
  • 5G Technician, ETA International
Brian Cooley
You get satellite TV in your car today, but it requires a huge, ugly antenna on the roof. However, this week at the SEMA show in Las Vegas antenna maker KVH unveiled a low-profile on-car DBS (Dish Network) antenna that hides under a fairly sleek fairing, seen in the center of this picture. Unlike the current antenna partially seen in the foreground, this new low-profile unit would be offered as a factory option by carmakers. None have announced they will integrate it just yet. And look for yet another generation of such antennas next year that should be entirely invisible, wedged between the headliner and the car's roof. Both KVH and competitor RaySat are making thinly veiled references to such products arriving in 2006. That's when carmakers will finally get interested.