Realizing that it's sitting on a vast library of movie reviews and its current RSS feed only displays the latest 65 articles, the Times decided that it needed to give its readers access to its entire library of reviews to complement its current offering and make it easier for visitors to find all the film information they're looking for.
So far, the Times claims that the API will make the full text of the movie reviews available, ordered by DVD release date, along with extras like biographical information for the three top critics. Each film will be indexed by "title, reviewer's name, director's name, names of the top five actors, and plot keywords."
As much content as the API currently provides, the Times did say that it isn't able to give users direct access to trailers and video clips yet. It hopes to add that feature to the API sometime in the future.
In order to use the Movie Reviews API, users need to sign up for an API key. Usage is currently limited to 5,000 requests per day.