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Culture

The big game preview

It's the countdown to the Super Bowl, and CBS' chief marketing officer is in Miami with a behind-the-scenes look.

The sports world, the media world, and much of the digital world will converge on South Florida this weekend for Super Bowl XLIV. The game coverage rotates between FOX, NBC, and CBS, and this year the Eye has it, so I am reporting from Miami and will take you on a behind-the-scenes tour in upcoming posts.

In the world of TV production, no single live event requires more equipment, with all the latest in HD video and 5.1 audio, plus rooms and rooms of state-of-the-art digital editing, graphics, and production equipment.

In the world of TV marketing, there is no bigger event than the Super Bowl; it's the most watched television event of the year. It's also an event that creates its own hype, so we need to support those efforts mainly by pointing people to Super Sunday. For us, a big decision about the game coverage is which CBS shows we choose to promote on the broadcast. Just like advertisers who pay millions each year to reach the biggest audience of all time, we look to enhance our program promotion as well.

Here's one show we're promoting. CBS

We have been working on plans and ideas for this since last summer. We produced dozens of potential spots to include, and we kept the door open for any last minute opportunities and ideas.

So stay tuned!