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Culture

The $7,000 flashlight

Sure it's powerful. At that priced, it had better be.

SureFire

With so many unimaginative dolts apparently working in technology marketing, we all too often see product names that are about as creative as Social Security numbers. But then there are those on the opposite end of the spectrum that are stupefyingly prosaic, as evidenced by the brilliant "Cat Speaker" just hours ago.

This next item falls into the latter category, though at least they didn't called it "The Big Flashlight," and it's actually pleasantly menacing: "The Beast." And that it is, considering it's only a flashlight but weighs 4.5 pounds and is 15.5 inches long. Not only does its name sound like a '50s drive-in movie, but it also looks more like a Transformer appendage than a flashlight.

SureFire has outdone itself this time with more than just cyborgian good looks, making the latest uber-light (technically "The Beast II," for those keeping track) capable of emitting a 2,000-lumen beam--the equivalent of 130 conventional flashlights that run on two D-cell batteries. But the kicker is the price: $7,000, according to Coolest-Gadgets. If that doesn't make it a monstrosity, we don't know what does.