In April, photographers caught Facebook founderin Hawaii absolutely slathered in sunscreen and . In an Instagram Live discussion at the time, the billionaire said he was trying to hide from the paparazzi, ruefully noting the ploy did not work.
But rather than pretend that creepy photo doesn't exist, Zuckerberg is putting it out there again for all to see. He's had the image copied as a design on his surfboard, and shared it on Instagram on Wednesday.
"Thanks Adam the Creator for designing my next board," Zuckerberg wrote. "The sun never stood a chance."
Artist Adam the Creator responded with three fire emoji.
Instagram users had plenty to say about Zuckerberg's open embrace of his meme-ified image.
"This is the pinnacle of the meme-making world," said one.
"Dude broke the fourth wall," said another.
Actually, the illustration of the white-faced Zuckerberg is a lot more flattering than the original photo, so maybe having it forever attached to his surfboard isn't as bad as it could've been.
"No one needs to be wearing that much sunscreen," Zuckerberg said after the photo was widely publicized. "I'm glad people can laugh about it. I laugh about it and I think it's pretty funny."