Texas Instruments is officially getting out of the consumer smartphone business, as major phone suppliers like Apple turn to internal chip designs.
"TI...will reduce costs and focus investments in its wireless business on embedded markets with greater potential for sustainable growth. Cost reductions include the elimination of about 1,700 jobs worldwide," TI said in a statement today.
While TI didn't mention any names, one of the most telling statements alluded to companies that are now designing their own chips. That would include Apple, which designs processors for its iPhone.
"Large customers are increasingly developing their own custom chips," TI cited as a reason to focus on embedded applications "with long life cycles."
Embedded systems include automative and industrial device markets.
At one time, Texas Instruments OMAP processors had been a mainstay in Motorola Droid phones and Amazon's Kindle Fire. And OMAP chips even made their way into Samsung's Galaxy Tab 2, among other tablets.
Its chips were also slated to appear in Windows RT tablets from vendors like Toshiba.
Apple - USE TAG
reading•Texas Instruments exits consumer phones, lays off 1,700
Sep 23•The iPhone XS is surprisingly tough to crack
Sep 23•6 ways the first Android phone changed absolutely everything
Sep 22•The first Android phone was an ugly thing, and I loved it
Sep 22•9 great reads from CNET this week