Tell time in Morse code

We always suspected that Tokyoflash was run by a bunch of sadists who intentionally create watches that are impossible for us to read. And now our theory has been confirmed: Doing away with any pretense, they've come up with one that requires a secret code to use.

The "Morse Code Watch" has three ways of displaying the time, two of which probably require an advanced degree or training in the intelligence community. Most maddening of all is its audible function, which conveys the time in a series of Morse code beeps from a built-in speaker.

There is, however, at least one useful aspect to this otherwise infuriating timepiece. If you're trying to get out of a conversation, you can just let the thing sound off so you can pretend you're late.