Chinese manufacturer TCL will have 65-inch 4K TV in retail by mid-September for just AU$4999.
Australia's Ultra HD offerings are set to get a new low-cost competitor as TCL introduces its E5691 65-inch TV.
The 4K set will be smart TV enabled, have three HDMI ports and come loaded with both SBS On Demand and SMH TV apps.
The edge-lit LED TV will be the lowest-cost 4K Ultra HD set on the market, being AU$1000 cheaper than Sony's 55-inch model.
The TCL TV will be in retail from mid-September. We'll have a hands-on look at the low-cost set in the coming weeks.