The New York Times has inked a deal with LinkedIn to deliver targeted headlines to members of the networking site.
A LinkedIn user who works in the energy industry would, for example, be shown articles relevant to that area.
Times readers will also be able to share and comment on stories with LinkedIn members in their networks through a tool on article pages of the newspaper's Web site.
The deal, announced Monday night, will also enable advertisers to target "more Times readers than currently available through the NYTimes.com registration process," the companies said, though they did not get into details regarding how the targeting would work.
Neither company will share personally identifiable information, they said, and consumers will have the ability to opt out of the feature.