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Target joins Prime Day parade with online sale on July 17

They just don't call it Prime Day.

Scott Olson

Add Target to the list of vendors countering Amazon's Prime Day onslaught. But where Amazon is promising more than a million deals, Target is touting "dozens of deals from a broad assortment of Target exclusive brands and top national brands." Alrightee then!

Now Playing: Watch this: Everything to know about Amazon Prime Day 2018
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Here are the deals Target is highlighting (as taken directly from the company's emailed press release):

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  • Spend $100 on Target.com on July 17 and get a free six-month membership for same-day delivery, shopped by Shipt (nearly $50 in savings)
  • 30 percent off Target-exclusive home brands
  • Sale on cookware, small appliances and floorcare
  • 25 percent off beauty and personal care
  • Sale on select top toy brands
  • Spend $20, save $5 on books
  • 30 percent off Target-exclusive kids' home brands
  • Up to 30 percent off top Google products
  • Up to 30 percent off select baby gear
  • Free shipping on next-day Target Restock delivery orders on July 17

OK, it's not a terribly compelling list, but "Up to 30 percent off Google products" is noteworthy, because Amazon does not stock Google devices. Just be sure to check eBay, too: The online retailer has its own anti-Prime sale, and its offering a free Google Home Mini speaker to anyone who spends more than $119.

Google Home speakers at Target.com

Note that Target's July 17 sale is online only.

Prime Day 2018: The best deals so far -- and everything else you need to know

Prime Day 2018: CNET's complete coverage