HolidayBuyer's Guide

Target adds bar code scanner to iPhone app

Target has added new bar code scanning and TargetLists features to its free iPhone app.

Target's free iPhone app now offers a barcode-scanning feature.Photo by Target

BYOBS. That stands for "bring your own bar code scanner," and more and more shoppers like the concept--so much so that Target has added bar code scanning to its existing free iPhone app along with a new TargetLists feature that allows you to manage shopping and gift lists from your phone.

Why would you need to use a Target bar code scanner in a Target store if you already know the price of the product? Well, the idea is you could instantly tap into more info without having to talk to a salesperson. "In addition to pricing, guests are able to view ratings and reviews and the availability of the product at other locations and extended assortments on Target.com," said Leah Guimond, a Target.com spokeswoman.

The Target iPhone app is currently available as a free download from the App Store and requires a camera to use (sorry, iPod Touch owners). RedLaser, which makes its own popular iPhone bar code scanner app, helped develop the new feature for Target.

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