Talk City chats deals
Despite growing competition, Talk City, the Internet chat service, is striking new deals to generate more business.
Talk City is announcing two partnerships this week: one with ISP AT&T WorldNet to direct AT&T users to the Talk City site through a link on AT&T's Web site, and one with search engine Infoseek.
Although he declined to discuss specific traffic projections, Talk City's vice president of marketing Christopher Escher said the AT&T deal helps fulfill several long-term strategic goals.
"Overall, the goal is to become the preferred chat provider for other sites and services," he said. "Partnerships are very important to us."
Talk City also has to stay in step with its competition, including vendors such as The Palace, eShare, and ichat.
Along the same lines, Talk City today announced a partnership with search engine Infoseek, as expected.
Escher attributed the traffic surge to its strategic partnerships, specifically one with WebTV, whose users accounted for 30 percent of the increase.
"Content partnerships are very important," Escher noted, "and chat is content, too."