CNET también está disponible en español.

Ir a español

Don't show this again

HolidayBuyer's Guide
Mobile

T-Mobile shakes off rival unlimited plans as growth soars

The company adds 1.3 million net new total customers during the second quarter of the year as the Un-carrier momentum rolls on.

ces-2017-tmobile-t-mobile-john-legere-9560.jpg

T-Mobile CEO John Legere is having a good day. 

Sarah Tew/CNET

You can't get enough of T-Mobile. 

The nation's third-largest wireless carrier said it added 1.3 million net new customers in the second quarter, helped largely by the 786,000 new phone customers on a post-paid plan, or who pay at the end of the month. The figure topped at least one Wall Street firm's expectations. 

The numbers underscore the fact that despite the rival carriers throwing themselves at you for your business, T-Mobile continues to win over new customers. The heightened pressure has resulted in more deals for consumers, including Sprint offering a year of service for free (excluding taxes and fees), and its prepaid arm Virgin Mobile going with an all-iPhone model with a rate of $1 for the first year of service. AT&T is throwing its DirecTV Now streaming service into its unlimited plan for $10 extra. Likewise, it was the first full quarter that Verizon offered its unlimited plan. 

T-Mobile, conversely, has been relatively tame and quietly raised the price of its One Plus unlimited plan by $10, matching the price of Verizon's $80 unlimited data plan. 

Unlike in previous quarters, T-Mobile is the first of the big carriers to report results, so we won't know for sure how well it fared relative to its competitors. The company has consistently outstripped its rivals in subscriber growth, leading the industry for 14 straight quarters.

One weak spot during the second quarter was T-Mobile's prepaid business, which only saw 94,000 new customers, potentially because of the Virgin plan. T-Mobile sells prepaid service through its MetroPCS brand. 

"MetroPCS continues to perform strongly, but we chose not to respond to irrational offers from some of our competitors during the second quarter," T-Mobile said in its earnings report

T-Mobile posted a second-quarter profit of $581 million, or 67 cents, compared with a year-ago profit of $225 million, or 25 cents a share. Revenue rose 10 percent to $10.2 billion. 

Analysts, on average, estimated T-Mobile would earn 38 cents a share and post revenue of $9.8 billion, according to Yahoo Finance

T-Mobile shares inched up marginally from its closing price of $61.97. 

Intolerance on the Internet: Online abuse is as old as the internet and it's only getting worse. It exacts a very real toll.

Tech Enabled: CNET chronicles tech's role in providing new kinds of accessibility.