T-Mobile hit reverse on its plans to completely kill off its corporate discount program, allowing current subscribers to keep their existing rates.
T-Mobile CEO John Legere said in a blog post on Wednesday that anyone enrolled in the Advantage Program before April 1 would be able to keep their plan as long as they worked for a participating employer and remained on a qualifying plan. Customers need to participate in a simple annual online employer verification system.
It's an about-face for the carrier, whichin an effort to clear things up and remove the confusion over varying rates of discounts based on deals between the carrier and big businesses. It was the latest attempt to shake up the industry, but unlike past moves, it wasn't met with enthusiasm.
It turns out, people liked their discounts, and were vocal about it.
"Over the past few days, I've been doing a lot of listening to our customers," Legere said in the post.
Legere said he still believes complicated rate plan discounts and backroom deals with big corporations are unfair.
"I meant what I said: we're not going to play that game anymore," he said.
New customers will have to go on the new rate with no corporate discount.
In lieu of a discount, T-Mobile offered a $25 reward card toward a new device.