T-Mobile could introduce an aggressive new phone-buying model on Wednesday that would let its no-contract customers upgrade to a new handset at subsidized pricing anytime they want, according to reports.
The upgrade program, which could be called Jump, would make it easier for people to pay a lower upgrade fee when replacing their current phones, rather than paying the full, retail price to switch.
, where CEO John Legere said it was still an idea that the carrier was tossing around.
At the time, it was conceived of as a kind of a club, in which members would pay a small fee in exchange for phone insurance and the chance to upgrade phones at a cheaper rate twice per year.
"We're going to innovate in this space," Legere told CNET in March. "This model will allow us to do that."
An upgrade program of this nature launches a further attack on traditional contract carriers Verizon and AT&T, which give subscribers a pricing break on phone upgrades only every two years.
Lowering the barrier to eligibility would not only give T-Mobile an edge to lure away customers from the U.S.' most dominating wireless providers; it would also encourage phone sales for gadget fans seeking the next new thing.
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