When you feel love, you just want to express it.
You want everyone to know how wonderful it is. You want to declare it from the hills, in the bars, and especially on Twitter.
T-Mobile CEO John Legere is clearly giddy about his Samsung Galaxy Note 3. So Monday he emitted a tweet that read: "Glad @SamsungMobile decided to bring phablets to the states. I don't know what I'd do without my #Note3! http://bit.ly/H1LvGS."
It's clear what he wouldn't do with it, which is tweet. For, as those who are ready to trip up every famous person for the slightest faux pas noticed, this expression of adoration was sent from Twitter for iPhone.
Legere seems like a fascinating man.
He dresses like a retired rock star and is happy to curse in public. He admitted on Twitter that one of his five must-check apps in the morning is TMZ.
So, unlike in the case of so many celebrities who have gone before him, how can we not forgive that he spontaneously expressed his love for the excellent Samsung Galaxy Note 3 from an Apple gadget?
It's not as if, like Alicia Keyes,when he'd just been paid a lot of money to be the spokeswoman for BlackBerry -- and then claimed a hack.
It's not as if he was like Oprah, who named Microsoft's Surface one her favorite things and.
In any case, Legere sells both products and may, indeed, use each for entirely different purposes.
On Tuesday morning, he decided to make a further Twitter joke out of all this. He tweeted: "OMG look at this video at 7:00 point! He uses both!!! OMG!! Tell the media! ??http://mobile.bloomberg.com/video/t-mobile-ceo-says-carriers-overcharging-for-data-5RSkaYTNQpOENc1otEWxNg.html ..."
And, indeed, the Bloomberg video does reveal Legere speaks the truth.
Which, let's be grateful, is rare for a CEO.
My only concern is that he seems to have succumbed to the gold iPhone 5S. Well, I suppose all TMZ readers have.