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T-Mobile CEO says Verizon bills scarier than spider with tail

Commentary: The societal hopes his company expressed during the Super Bowl have faded. Now, John Legere is back to slamming the competition.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


Squawk Alley

He just can't help sniping at Verizon.

CNBC

I wanted to believe in a hopeful new world.

The one T-Mobile presented during the Super Bowl, that is.

There, the company ran an ad expressing hope we can change. The company wants babies born today to grow up in a world without prejudice, one in which we are all equal and can love who we want to love.

That was Sunday, a holy day. Super Bowl Sunday, America's holiest day of all. 

Two days later, T-Mobile CEO John Legere was feeling less generous and positive. He poured scorn on Verizon.

In a tweet, Legere espied an article about the discovery of spiders with tails. (You can see my colleague Amanda Kooser's story about the find here.) 

This, quite naturally, led him to thinking about Verizon and its bills.

Verizon declined to comment. It must, though, by now be used to rival companies slurring its services. (On Tuesday, RootMetrics, an independent testing firm, said Verizon had taken the top spot in its survey of overall network performance, which couldn't have made the competition feel better.)

Why, Sprint tore asunder the sanctity of the Super Bowl to introduce a robot that mocked a Verizon customer.

 T-Mobile believes the jarring juxtaposition between Sunday's message and Tuesday's is actually quite consistent.

"T-Mobile has always stood for equality, diversity and disrupting the status quo. It's in our DNA. We're never going to stop advocating for consumers, whether it's taking a stance on diversity and inclusion with our Super Bowl spot or calling out the competition on ridiculous practices," a spokeswoman told me.

Well, that's spinning worthy of the finest spider, isn't it?