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For T-Mobile, it's more than just the Kardashian Bowl

Technically Incorrect: For the Super Bowl, T-Mobile teases that it's not just using the humor of Kim Kardashian. There are actual comedians, too.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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Chelsea Handler stretching in preparation for the Super Bowl. T-Mobile/YouTube screenshot by Chris Matyszczyk/CNET

One of the hardest things for Americans today will be to organize their bathroom breaks.

As the Super Bowl sprawls over their TVs, as the Tostitos sprawl over their coffee tables, our citizens know that they must be in the room when the ads happen.

If you don't have an opinion about the ads, then you might be deported. Many brands have already revealed their offerings in advance.

T-Mobile, for example, has unveiled an ad featuring Kim Kardashian displaying self-deprecating humor.

Now, however, the uncarrier is teasing another ad. This time it features two women who display self-deprecating humor and always get paid for it.

In a behind-the-scenes video released on Friday, Chelsea Handler and Sarah Silverman expressed their excitement to be involved.

Silverman explained: "I think I was really able to be myself in this commercial. I think I was really able to keep my special brand. I take what they give me and I make it into gold."

For her part, Handler mused: "I'm really excited to be a part of the Super Bowl because clearly I won't be playing in one. So as close as I can to one is very exciting."

The video suggests that she might, at one point in the ultimate ad, be playing Tonya Harding.

The true joy of Super Bowl ads is that the vast majority will be forgotten by Tuesday, if not before.

But America cannot resist bathing in hype. And tomorrow at work, you'll have to have an opinion about whether T-Mobile's ads were funny or not.