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Sybase aims to get users unwired

Company to tout HTC smart phone alliance and next-generation mobility platform at its TechWave user conference beginning Tuesday.

Las Vegas, or "Sin City"--24/7 gambling, drinking, food buffets and general round-the-clock fun. It's a great place to take tightly wired co-workers and get them unwired.

But that's not quite what Rob Veitch has in mind, when he attends Sybase's annual TechWave user conference in Las Vegas beginning Tuesday.

Veitch, senior director of business development for Sybase, touted his company's plans to unveil its unwired enterprise partnership with Taiwanese smart phone maker High Tech Computer (HTC) at the conference.

The HTC alliance is designed to bolster Sybase's , in getting corporate America and its customers unwired. HTC, which manufacturers smart phones and allows its customers to slap their own labels on the devices, is working with Sybase to bake its software into its smart phones early in the process.

Sybase and HTC, for example, are working on rolling out 500,000 PDAs for U.S. Census takers come the 2010 census. I personally can appreciate an electronic version of the census forms, given I was a pencil and paper census taker in college.

Besides getting unwired over the course of the week, Sybase users will also hear about the company's next-generation enterprise mobility platform. The goal is to broaden the functionality of Windows with a platform that can support custom mobile applications.