Traffic numbers to CBS's Web site, which includes its "Survivor" page, soared to 2.14 million unique visitors for the week ending Feb. 3--when the new saga debuted--up 212 percent from the prior week, according to PC Data. The research firm reported that page views of the site jumped 403 percent, to 27.4 million, for the week ending Feb 3, increasing from 5.4 million the previous week.
This year's "Survivor" strands 16 strangers deep in the Australian Outback for 42 days. Like last year's show, in every episode each participant votes secretly to knock one fellow survivor out of the game. The final remaining cast member walks away with $1 million.
Analysts said the show continues to use the Web effectively as a promotional vehicle, generating interest with chats, polls and other tidbits about the program and its contestants.
"'Survivor is all the rage," said John Megahed, director of research and analysis for PC Data. "It's an excellent brand extension that uses the Web in a resourceful way."