X

Survey: 31 percent of Android users eyeing switch to iPhone

A new survey suggests that Android users are less loyal to their smartphones than iPhone users--by a lot.

David Carnoy Executive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Nook e-books and audiobooks.
Expertise Mobile accessories and portable audio, including headphones, earbuds and speakers Credentials
  • Maggie Award for Best Regularly Featured Web Column/Consumer
David Carnoy
According to a survey done by UBS Research, 31 percent of Android users are contemplating a switch to iPhone. USB Research

We know how passionate Android users can be because we hear from them regularly in our comments section. But what's a little surprising is that a recent survey suggests that rank-and-file Android users may not be so loyal to their platform, with nearly one in three contemplating a switch to the iPhone and an additional 10 percent in the "undecided" camp.

Granted, the survey conducted by UBS Research had a pretty small user sample (515 people overall and only 51 Android users), so we'll take it with a grain of salt. However, my own personal survey among friends suggests there's some truth to the numbers, with, for instance, some Verizon customers only switching to Android models because the iPhone wasn't available at the time (now that these folks are two years into their contracts, they're waiting on the next iPhone before making a decision on their next phone).

The survey also indicated that the iPhone is the "stickiest" phone out there, with retention rates at 89 percent, while Nokia and BlackBerry are slipping badly. According to the survey, Nokia's retention rate went from 42 percent in March 2010 to 24 percent, and BlackBerry dipped from 62 percent to 33 percent. Not good.

Android's adoption rate has been nothing short of phenomenal, but as the iPhone comes to more carriers, it will be interesting to see how many Android users end up being tempted to switch sides.

(Source: GigaOM via 9to5Google)