Super Bowl XLIX commercials to be re-created in Lego
"Brick Bowl" will reimagine the best of the big game's halftime commercials as a stop-motion animated film using thousands of Lego bricks in less than 36 hours.
Super Bowl XLIX is almost here, which means not only an eventful game and half-time show, but that NFL fans will be treated to the best the advertising industry has to offer.
In honor of these creative commercials, UK-based animation studio A+C Studios have planned a "Brick Bowl" to re-create the adverts in Lego for a special animated movie.
While Super Bowl commercials are traditionally kept under wraps until the big day, "a team of model makers, animators, editors and storyboard artists working across three time zones have already begun planning the 36-hour 'brick-athon,'" according to A+C Studios.
"The team will eat and sleep Lego, working in a 5,000 square foot, state-of-the-art animation studio which has been converted into a Lego Mecca -- complete with thousands of bricks and a Lego training camp to teach the animators the art of creating brick movies," according to the Brick Bowl website.
Once the commercials run live during the game on February 1, the team has 36 hours to frantically build Lego versions of the ads using thousands of bricks.
We can't wait to see Lego versions of the new commercials. The official versions of GoDaddy's puppy-mocking ad, Bud Light's human-sized Pac-Man maze and T-Mobile's Kim Kardashian kommercial are already viewable now.
"There's a limit to what we can plan until we see the ads of course, but we've got the logistics and contingency in place so that we can let loose with the bricks," Dan Richards, director at A+C Studios, said in a press release. "Having all this Lego waiting to be built is killing the team here, it's like Christmas Eve!"
The Lego challenge starts on February 1 and the finished film will go live on the Brick Bowl and A+C Studios website on February 3.