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Sunex starts selling Superfisheye lenses

A California company is selling Canon and Nikon camera owners a fisheye lens with a 185-degree field of view.

Sunex's 185-degree Superfisheye lens costs $799 for Canon and Nikon SLRs. Sunex

Update 10:07 p.m. PST: I added some further comment from Sunex.

LAS VEGAS--A California company called Sunex wants to make it even easier to photograph your toes inadvertently.

At the Photo Marketing Association trade show here, Sunex plans to show off its new Superfisheye lens whose 5.6mm focal length provide a view encompassing a 185-degree span.

The Superfisheye lens costs $799 for Nikon and Canon SLRs with smaller sensors. It's got a constant f/5.6 aperture. The price includes software to "dewarp" the peculiar fisheye perspective into the rectilinear view humans are more comfortable with.

Sunex builds lenses for applications such as security and automotive cameras, but now it's trying to appeal to photographers, too, the company said.

"This is our first product offered for professional, amateur, and commercial photographers," said Francois Pelletier, Sunex's director of sales and marketing. The company started shipping early models two weeks ago, but the official launch is at PMA, he said.

Its earlier products give it wide-angle expertise, he added: "Sunex has extensive experience in wide angle lenses for automotive rear-view, visual-communication (360 room views), security and machine-vision applications."